Publix Case Essay Example for Free

Publix Case Essay This list of items changes from region to region and even from store to store. The items on the theft-prone list are locked up for safe keeping. It is essential that Publix continue to take the necessary actions to prevent the likelihood of theft. While a company cannot prevent all attempts of theft, it can certainly do its due diligence to ensure that the number of cases of theft is minimized. Additionally, Publix employees play a major role in reducing the amount of legal costs the company incurs. All employees are expected to work to ensure store safety on a consistent basis. By being proactive with these types of training programs and locking away commonly stolen merchandise, Publix is lessening the amount of time and money it spends on legal issues. Economic Factors With the recent downturn in the economy, many customers are now looking for the lowest price retailer to purchase from. Publix has built its brand based mostly on the quality of products and the shopping experience, not the lowest price. Retailers that consumers generally equate to low prices include Wal-Mart and bulk buying retailers like Costco and Sams Club. With that in mind, in times like these, Publix seems to be at a major disadvantage. Publix understands that there is strong competition in the supermarket industry(Weinstein, pg 272). Publix, like many other grocery chains, is having a difficult time competing with low cost supercenters. Even in a recession, the average American consumer is still spending a large portion of their income on food. Although U. S. food spending is on the rise, supermarkets are not capturing their fair share (Weinstein, pg 274). Consequently, Publix has to now change the consumer focus on price to one of value. Publixs goal is to make every customer feel personally valued in such a way that they see themselves as one in a million(Weinstein, pg 269). If Publix is able to continue to differentiate its products value for the consumer, it may be able to convert the supercenter shopper into a loyal customer. Social/ Cultural Factors At Publix, everything revolves around pleasing the customer, which is why it has enjoyed much of the success it has had since the 1930s(Weinstein, pg 269). Superior customer value and quality of products are cornerstones in the Publix culture. Publix depends on the fact that a more educated consumer is willing to pay a slightly higher price for great service. The average Publix customer is well-educated and lives within a 5 mile radius of the store in which they shop. Publix understands that it is far easier to maintain a current customer than to attract a new one. Thus, Publix associates are [also] encouraged to use their daily observations, customer feedback, survey evaluation, and other data to improve their jobs, better serve their customers, and make Publix a better place where shopping is a pleasure'(Weinstein, pg 280). Technological Factors An industry study revealed that by 2007, about 20 million households in the United States will purchase groceries, food, and other household items online†¦However, to date, none of the major grocery chains have mastered the online arena(Weinstein, pg 281). Publix is working towards how to profitably master implementing the technological processes that its customer is demanding. In an attempt to enter the online grocery market, Publix launched PublixDirect in 2001. This service came to an end in 2003 despite all the proper planning that went into its conception. It is imperative that Publix finds a way to control its costs in an effort to compete with the few successful online grocers that currently dominate the market.

Creation’s Contest with Evolution Essay -- Argumentative Persuasive Ed

Creation’s Contest with Evolution It began in Dayton, Tennessee-1925. A high school teacher by the name of John Scopes was charged with teaching evolution, which was illegal at the time in Tennessee. The court found Scopes guilty, and he was fined one hundred dollars. However, the Scopes trial immediately sparked one of the largest controversies in today's public school systems: should creationism still be taught in public schools? In the trial, Clarence Darrow argued that teaching creationism in public schools defies the separation of church and state (which is pulled from the first amendment). Darrow moved on to say that evolution does not disobey the first amendment. The trial denied all public schools the right to teach creationism-a belief that humans were created by a higher being-although evolution may be taught. However, Darrow's claim is being challenged. Many believe evolution disobeys the first amendment. Others believe that excluding creationism in classrooms shows an unfair bias and, therefore, gives the allusion that the evolutionary theory is a fact. This, once again, disobeys the first amendment (according to Darrow). If the only theory of origination taught in schools is evolution an unfair bias and anti-God philosophy is instilled in the students. For these reasons, both evolution and creation should be taught in public schools. Prior to the year 1925, all public schools in the United States taught creationism (Evolution Conspiracy). This widely accepted notion of God creating man was challenged by a British naturalist by the name of Charles Darwin in 1859 with the publication of On the Origin of Species by Natural Selection. In the book, Darwin proposes that, ... ...s say is legitimate. That kind of censorship and unprecedented bias has the potential to force students to believe in evolution for the sheer reason that they are not exposed to the opposing view. This in itself directly conflicts with Clarence Darrows' argument. If creationism disagrees with the first amendment, as Darrow explained, then it would only make sense that humanism disagrees with the first amendment as well. It is unfair for the students not to learn both theories of origin so Darrows' argument is proven illegitimate. The only fair way to teach the theory of origin is to explain both. Doing this will not instill Christian beliefs in the students, but rather keep the students' minds open to both sides of the two contradicting theories. As a result, students can come to their own conclusion and that is the true definition of science.

Risk Assessment & Safe Systesm Of Work

Whitelee Wind Farm is a Scottish Power facilities situated on Eaglesham Moor, some 17 miles from Glasgow city centre. This is the largest wind farm in Europe boasting 140 wind turbines. Scottish Power have introduce a guided tour of this site, where visitors are shown the turbines and the many ponds that a spread throughout the site. Some of the water from the ponds is used to supply the surrounding area with drinking water. Scottish Water who previously owned the moor stipulated that pollution of the water course was not acceptable, and if Scottish Power were to introduce a tour then a pollution free method of transport was required. Scottish power purchased one of three electric buses which were built for Strathclyde Public Transport (SPT) by Smiths Electric Vehicles. SPT never made full use of these buses. The bus used on the Whitelee site is powered by 54 lead acid gel batteries, arranged in two parallel banks of 27. These batteries are located within the bus chassis. Mechanically the bus is a standard design, with the typical front wishbone and rear trailing arm suspension. The braking system is air over hydraulic, incorporating an air activated spring loaded fail safe parking brake. It is the power-train that is powered by the lead acid gel batteries and the ancillary systems are powered by two 12V heavy duty commercial vehicle batteries which connected in series will give the required 24V to power the ancillary systems, Table 1 shows the power requirements and consumption rates of these components. Risk Assessment The following pages incorporate a hazard checklist, risk assessment and safe systems of work for the use of the bus at the Whitelee facility. The hazard checklist was completed to form a qualitative risk assessment highlighting the where and why an incident was likely to occur. The information gathered from the checklist was then used to compile the risk assessment. The risks were classified according the likelihood of occurrence and the severity of the possible injury. The risks were scored from 1 to 25, where 1 shows there is no inherent risk involved in the task, and 25 shows this task to be highly dangerous and could result in fatal or debilitating injury. The risk register has a copy of the scoring mechanism at the bottom of the page. From this a Safe System of Work was complied to sever as an aid memoir. This highlight the salient points of the risk register to ensure risk of injury is kept to a minimum. Safe System of Work In compiling any Safe System of Work, the following steps give a good example of what points need to be reviewed. * The task o What is the work being carried out o What specialist tools are used o Who will do the task * Hazards associated with the task o From tooling o From plant and other equipment o From substances * Risk Assessment o Assess risks arising from the task * Define a safe method of work o Break task down into individual parts o Specify safe method o Produce documented work instructions * Implementation & operation o Ensure members of staff carrying out the task are adequately trained o Record training o Carryout regular checks and re-assess as appropriate In the case of the bus, I have identified two different tasks, the first being the daily maintenance, the other being the actually driving of the bus on the tour. The hazards associated with the tasks are dependent on which task is being carried out. The following pages are exemplar Safe Systems of Work for the daily maintenance of the bus and for driving the bus on a tour.

The Yellow Wallpaper By Charlotte Perkins - 937 Words

In January of 1982 Charlotte Perkins published â€Å"The Yellow Wallpaper†. This story was written based mainly on feminism, and how men controlled women during that time. Perkins was very active in women’s rights. In her story she is telling us the story of her real life, and it is based off of the events that happened to her throughout her marriage and the depression she suffered. Perkins was put on a â€Å"rest cure† for her depression where she was to stay in bed until she was better, but as she went through this treatment she feared it was not helping her (USA Today1.) As a result, â€Å"She decided to end the treatment and her marriage. Soon after she and her husband separated, Charlotte wrote The Yellow Wall-Paper during a heat wave in Pasadena, Calif., in the summer of 1890. She took two days to complete the 6,000-word manuscript† (USA Today1.) In Perkin’s short story, she included very many different literary elements for example, she uses setting, characterization, and theme throughout the story. These elements are important in this story because it shows the readers how women were treated when Perkins wrote the story compared to how women are treated in today’s world. In â€Å"The Yellow Wallpaper† there are two different types of setting for the story. For example, outside of the house it is sunny, bright, and beautiful, but on the inside of the house, the feeling is creepy, dreary, and sad. In this story John has his wife in a room where she has to stay most of the day. SheShow MoreRelatedThe Yellow Wallpaper By Charlotte Perkins1189 Words   |  5 PagesAubi-Ann Genus Ms.Vedula 4 December 2015 â€Å"The Yellow Wallpaper† a Feminist Story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gillman focuses on the oppression of women in the 19th century. The story introduces us into the awareness of a woman who is slowly going insane over the course of the summer. She recently just gave birth to a baby and is most likely suffering from some type of depression. Analyzing this story, we see the frustrations of women during The Victorian era. Women were manipulatedRead MoreThe Yellow Wallpaper by Charlotte Perkins653 Words   |  3 Pagesâ€Å"The Yellow Wall Paper† is the story about a journey of a woman who is suffering from a nervous breakdown, descending into madness through her â€Å"rest cure† treatment. The woman is not allowed to read, write or to see her newborn baby. Charlotte Perkins Gilman captures the essence of this journey into madness by using the first person narration. The story plot’s is by taking the reader through the horrors of one woman’s neurosis to make strong state ments about the oppression faced by women in theirRead MoreThe Yellow Wallpaper by Charlotte Perkins1162 Words   |  5 PagesA New Beginning In The Yellow Wallpaper, Charlotte Perkins Gilman discusses the oppression men have towards women through the story of a nameless narrator during the 19th century. In the story, the unknown narrator, a woman, is telling her struggle for freedom and her fight to escape from the subordination in her marriage with a physician. In the story, the narrator suffers an illness that prevents her from doing things she likes such as writing. Throughout her illness, the narrator slowly becomesRead MoreThe Yellow Wallpaper by Charlotte Perkins722 Words   |  3 PagesIn this short story â€Å"The Yellow Wallpaper† Charlotte Perkins uses the story to describe statements about feminism and individuality. He does so by putting the reader through the horrific terrors the woman was going through neurosis, as her mental thoughts with the wallpaper in the room. Gilman tries instead to show a message of individual expression and he achieves it perfectly by recoding the progress of the illness she had, through the state of the wall paper. It is obvious in this story thatRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesHumans are flawed individuals. Although flaws can be bad, people learn and grow from the mistakes made. Charlotte Perkins Gilman’s short story, â€Å"The Yellow Wallpaper†, gives one a true look at using flaws to help one grow. Gilman gives her reader’s a glimpse into what her life would have consisted of for a period of time in her life. Women were of little importance other than to clean the house and to reproduce. This story intertwines the reality of what the lives of woman who were considered toRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman885 Words   |  4 Pagesbeen a stigma around mental illness and feminism. â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman in the 1900’s. â€Å"The Yellow Wallpaper† has many hidden truths within the story. The story was an embellished version her own strug gle with what was most likely post-partum depression. As the story progresses, one can see that she is not receiving proper treatment for her depression and thus it is getting worse. Gilman uses the wallpaper and what she sees in it to symbolize her desire to escapeRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1547 Words   |  7 PagesCharlotte Perkins Gilman s career as a leading feminists and social activist translated into her writing as did her personal life. Gilman s treatment for her severe depression and feelings of confinement in her marriage were paralleled by the narrator in her shorty story, The Yellow Wallpaper. Charlotte Perkins Gilman was born in 1860 in Hartford, Connecticut. Her parents, Mary Fitch Perkins and Fredrick Beecher Perkins, divorced in 1869. Her dad, a distinguished librarian and magazine editorRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1362 Words   |  6 Pagesas freaks. In the short story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, both of these elements are present. Gilman did a wonderful job portraying how women are not taken seriously and how lightly mental illnesses are taken. Gilman had, too, had firsthand experience with the physician in the story. Charlotte Perkins Gilman s believes that there really was no difference in means of way of thinking between men or women is strongly. â€Å"The Yellow Wallpaper† is a short story about a woman whoRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman999 Words   |  4 Pages â€Å"The Yellow Wallpaper† is a story of a woman s psychological breakdown, which is shown through an imaginative conversation with the wallpaper. The relationship between the female narrator and the wallpaper reveals the inner condition of the narrator and also symbolically shows how women are oppressed in society. The story, read through a feminist lens, reflects a woman s struggle against the patriarchal power structure. In the â€Å"The Yellow Wallpaper†, Charlotte Perkins Gilman uses the wallpaperRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words   |  5 Pagesthat wallpaper as I did?† the woman behind the pattern was an image of herself. She has been the one â€Å"stooping and creeping.† The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woma n suffering a slow mental breakdown. The narrator begins to think that another woman is creeping around the room behind the wallpaper, attempting

Taran Swan Hbr Case Analysis - 2602 Words

Taran Swan at Nickelodeon Latin America Background Nickelodeon is a cable channel for kids 2-11 years old. It started out in the US in 1979. Nickelodeon produced cartoons, live action, comedy, drama, music, sports and game shows. In 1996 it was the most popular kid’s TV channel in the US. The international channels had their own names, but relied on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat Team. They would build the channel and transition it to local management. By 1998 Nickelodeon was in more than 30 countries. While Taran Swan was the director of Business Development for Nickelodeon International, she had begun to look into†¦show more content†¦Swan’s enthusiasm and philosophy of open communication and ownership of tasks had brought the Nickelodeon team together. Latin America was very segmented. Regional dialects, customs and languages needed required attention. Rey del Valle was brought in from Fedex to help keep the network on budget. Even though he had no experience in entertainment, Swan was particularly concerned with the bottom line. With this move, and others, money was being spent on gambles but the reasoning behind them was well informed. Investments in quantitative and qualitative studies were recommended by Del Valle, further aligning them with their immersive business strategy. The sharing of employees between Nickelodeon and MTV in Latin America was an immediate obstacle for Swan. Early, sharing Viacom employees was the only option to have a support staff for Nickelodeon Latin America. The extreme differences between the networks confused the advertisement and sales departments. Viacom employees were being asked to sell two networks instead of one, without being given extra incentive to do so. Swan has approached this obstacle by sharing her enthusiasm for Nickelodeon with the Viacom staff via her ‘Growing Down’ meetings. The important ‘childhood’ culture was communicated in the meetings along with their marketing that included the ‘Ayuda tu Mundo’ (Help your

Analysis Of Henry David Thoreau s Walden - 1183 Words

Henry David Thoreau will go down in history as one of the greatest influential writer’s and philosophers in American history. Not only was he a smart and intelligent man, but he had such wisdom and determination when he looked at every aspect of life. Thoreau was just an ordinary individual from Concord, which helped the readers relate to him on a more personal level when they read his work. In Thoreau’s Walden, he wanted the reader to understand that you should live life more simple, connect with nature so you can connect with God, and live your life working hard so you do not have to solely rely on anyone. Thoreau moved and lived in the woods for two years to simply live simpler. Before Thoreau moved into the woods, he had been living in Concord, Massachusetts. â€Å"Young Thoreau, then in his late 20s, had tried to live as others lived - as a schoolmaster, a private tutor, a surveyor, a gardener, a farmer, a house painter, a carpenter, a mason, a day-laborer, a pencil-maker, a glass-paper maker, a writer, and sometimes a poetaster, by his own reckoning - but had found those careers wanting. The mass of men, he wrote, lead lives of quiet desperation. He was determined not to be one of them.† (Christian Science Monitor) Thoreau wanted to find his place in the world, he wanted to find his purpose. Thoreau once said, â€Å"I went to the woods because I wished to live life deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach,Show MoreRelatedAnalysis Of Henry David Thoreau s Walden861 Words   |  4 Pagesto die tomorrow would y ou live differently? Henry David Thoreau in an excerpt of his book Walden addresses complex philosophical ideas including death, simplifying everyday life and religion using: carefully chosen, meditative word choice, comparisons and other philosophies and stories intended for the audience of Concord during the 1800’s. Death is uncertain; no one survives to tell of the other side, yet it perpetuates life into existence. Thoreau compares living life to sculpting and that toRead MoreHenry David Thoreau: The Grat Transcendentalist Essay1932 Words   |  8 PagesHenry David Thoreau along with a select group of people propelled the short movement of transcendentalism during the 1830s to the 1850s and was later brought up during the Vietnam War. Many of the transcendentalist ideas came from student who attended Harvard University during this time period. Henry David Thoreau’s individualistic anarchist views on society were developed throughout his early life and later refined in his years of solitude; these views on society and government are directly expressedRead MoreThe Effect Of Transcendentalism : Henry David Thoreau1654 Words   |  7 PagesThe Effect of Transcendentalism: Henry David Thoreau Transcendentalism is the American literary, political, and philosophical movement of the early nineteenth century that was rooted in the pure Romanticism of the English and the German (Goodman). Ralph Waldo Emerson is considered the father of Transcendentalism because his literature is the first to praise the notable spirituality of nature. The basic belief of the movement is to live authentically; being true to oneself (Day). The movement itselfRead MoreTranscendentalism And Its Impact On Society1491 Words   |  6 Pagesmovement during the 1820’s through 1830’s, ideology was widely changed for the people who believed in such a movement, this took place in the Eastern United States. Since this was such an early era, not many people could agree on the same two things, which is why so many ideas arose during the period of time within the United States. Two famous minds from this time period were none other than Ralph Waldo Emerson, who came first and later led to the t eaching of Henry David Thoreau, the two most brilliantRead MoreThe Emergence Of Self Concept1489 Words   |  6 Pagesdevelopment process gradually starts in the early months of life and is formed through connections and encounters. I believe that self-concept is a scholarly thought which does not originate from nature, rather a result of social collaboration. Anybody s past cooperation with others demonstrates that individual how they ought to see themselves in routes not the same as the ways others see them. This is also apparent across other cultures and borders. This concept is found deeply rooted in American cultureRead MoreTranscendentalism : The And The Movement1027 Words   |  5 Pagesoccurred during the 1820s, and 1830s. List 5 major authors associated with the movement Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman, Emily Dickinson, Explain what Transcendentalist believed about each of the following topics: Human Nature They were to live independently, all you need is your mind, knowledge is born with. They also believed that an institution isn t necessary, and it s better to live independently. Truth A system of thought based, on a belief of the essential unity of allRead MoreYour Freedom Is Not Free Essay1645 Words   |  7 Pagesthemselves from whatever shackles limited them from reaching their potentials, both literally and figuratively. Henry David Thoreau, Fredrick Douglass, and Ralph Waldo Emerson are exemplary writers of the nineteenth century who strove to articulate not only the ideas of freedom and justice, but also the means by which these ideals, which they themselves acted upon, might be realized. Thoreaus Walden and Resistance to Civil Government, Douglasss Narrative, and Emersons The American Scholar areRead MoreThe Great Traversers By Ralph Waldo Emerson2868 Words   |  12 PagesThe Great Traversers (A detailed look into three transcendental ideas, as presented by Ralph Waldo Emerson, and Henry David Thoreau) In this spirit I have just discovered Emerson. For forty years I have known something about him, of course—that he was a mystical philosopher; the apostle of transcendentalism in America†¦.† (Abbot, lines 9-10). From within the text of the author of this quote, it can be seen the shear praise and gratitude held for a man by the name of Ralph Waldo Emerson. EmersonRead MoreEssay about The Works of E. B. White1540 Words   |  7 Pagesknown as the The New Yorker appeared. White wanted a job there, so he decided to send in an essay of his and it was soon published. Soon after, he was offered a job. According to S. Ward, his writing helped make The New Yorker a success. White’s most important literary influence was Henry David Thoreau, the author of Walden: Or, Life In The Woods and it was the only book that White cared about owning (Bill Delaney). According to Delaney, Thoreau’s subtle humor and individualistic philosophy has influencedRead MoreSurface: the Key to Understanding Moby-dick Essay2304 Words   |  10 PagesWorks: The effect of projection is to isolate the subject from his environment, since instead of a real relation to it there is now only an illusionary one. Projections change the world into the replica of ones own unknown face. In the last analysis, therefore, they lead to an autoerotic or autistic condition in which one dreams a world whose reality remains forever unattainable. (9) For Ahab, the identity that he has projected upon himself is that of a being superior to Moby Dick. If Moby

Veneration without Understanding free essay sample

The national revolution represents a peak of achievement to which the minds of man return time and again in reverence and for a renewal of faith in freedom. For the national revolution is invariably the one period in a nations history when the people were most united, most involved, and most decisively active in the fight for freedom. Revolution becomes the principal hero of his people. There is Washington for the United States, Lenin for the Soviet Union, Bolivar for Latin America, Sun Yat Sen, then Mao Tse-Tung for China and Ho Chi Minh for Vietnam. The unity between the venerated mass action and the honored single individual enhances the influence of both. In our case, our national hero was not the leader of our Revolution. In fact, he repudiated that Revolution. In no uncertain terms he placed himself against Bonifacio and those Filipinos who were fighting for the countrys liberty. In fact, when he was arrested he was on his way to Cuba to use his medical skills in the service of Spain. And in the manifesto of December 15, 1896 which he addressed to the Filipino people, he declared: â€Å"From the very beginning, when I first had notice of what was being planned, I opposed it, fought it, and demonstrated its absolute impossibility. I did even more. When later, against my advice, the movement materialized, of my own accord I offered my good offices, but my very life, and even my name, to be used in whatever way might seem best, toward stifling the rebellion; for convinced of the ills which it would bring, I considered myself fortunate if, at any sacrifice, I could prevent such useless misfortune†¦. I have written also (and I repeat my words) that reforms, to be beneficial, must come from above, and those which comes from below are irregularly gained and uncertain. Holding these ideas, I cannot do less than condemn, and I do condemn this uprising-which dishonors us Filipinos and discredits those that could plead our cause. I abhor its criminal methods and disclaim all part in it, pitying from the bottom of my heart the unwary that have been deceived into taking part in it.† Rizal and The Revolution Rizals refusal to align himself with the revolutionary forces and his vehement condemnation of the mass movement and of its leaders have placed Filipinos in a dilemma. Either the Revolution was wrong, yet we cannot disown it, or Rizal was wrong, yet we cannot disown him either. By and large, we have chosen to ignore this apparent contradiction. Rizalists, especially, have taken the easy way out, which is to gloss over the matter. They have treated Rizals condemnation of the Katipunan as a skeleton in his closet and have been responsible for the silent treatment on his unequivocal position against the Revolution. For some Rizalists, this aspect of Rizal has been a source of embarrassment inasmuch as they picture him as the supreme symbol of our struggle for freedom. Other in fact privately agree with his stand as evidenced by their emphasis on the gradualism of Rizals teachings particularly his insistence on the primacy of education. They would probably praise Rizals stand against the Revolution, if they dared. Since they do not dare for themselves, there are also prudently silent for Rizals sake. Others, careless and superficial in their approach to history and perhaps afraid to stir a hornets nest of controversy, do not think it important to dwell on this contradiction between our Revolution and our national hero and elect to leave well enough alone. Perhaps they do not perceive the adverse consequences of our refusal to analyze and resolve this contradiction. Yet the consequences are manifest in our regard for our Revolution and in our understanding of Rizal. The Philippine Revolution has always been overshadowed by the omnipresent figure and the towering reputation of Rizal. Because Rizal took no part in that Revolution and in fact repudiated it, the general regard for our Revolution is not as high as it otherwise would be. On the other hand, because we refuse to analyze the significance of his repudiation, our understanding of Rizal and of his role in our national development remains superficial. This is a disservice to the event, to the man, and to ourselves. Rizals reaction toward the Revolution is unexpected, coming as it did from a man whose life and labors were supposed to have been dedicated to the cause of his countrys freedom. Had someone of lesser stature uttered those words of condemnation, he would have been considered a traitor to the cause. As a matter of fact, those words were treasonous in the light of the Filipinos struggle against Spain. Rizal repudiated the one act which really synthesized our nationalist aspiration, and yet we consider him a nationalist leader. Such an appraisal has dangerous implications because it can be used to exculpate those who actively betrayed the Revolution and may serve to diminish the ardor of those who today may be called upon to support another great nationalist undertaking to complete the anti-colonial movement. An American-Sponsored Hero I. Rizal being a revered figure His pre-eminence among our heroes was partly the result of American sponsorship. This sponsorship took two forms: 1. Encouraging a Rizal cult 2. Minimizing the importance of other heroes or even of vilifying them. I. Philippine Commission was suggested that Filipinos be given a national hero a. Rizals formal designation as our national hero, his elevation to his present eminence so far above all our other heroes was abetted and encouraged by the Americans. b. 1901- Governor William Howard Taft, suggested that the Philippine Commission to the Filipinos be given a national hero. December 28, 1946- The Free Press gives this account of a meeting of the Philippine Commission: Civil Governor W. H. Taft addressed to the Filipino members of the civil commission a.) Pardo de Tavera b.) Legarda c.)Luzuriaga III. Rizal being chosen as the national hero Between Two Empires (Theodore Friend) and with other American colonial officials and some conservative Filipinos, chose him (Rizal) as a model hero over other contestants Aguinaldo too militant, Bonifacio too radical, Mabini unregenerate.† III. Acts of Philippine Commission for Rizal’s sponsorship This decision to sponsor Rizal was implemented with the passage of the following Acts of the Philippine Commission: (1) Act No. 137 which organized the politico-military district of Morong and named it the province of Rizal â€Å"in honor of the most illustrious Filipino and the most illustrious Tagalog the islands had ever known, â€Å" (2) Act No.243 which authorized a public subscription for the erection of a monument in honor or Rizal at the Luneta, and (3) Act No. 346 which set aside the anniversary of his death as a day of observance.